If you want to have a devoted readership, these 5 ideas will eliminate some common mistakes bloggers make. That means more readership, and more reader loyalty.
1. Be original. Even if you get sparked to write because of someone else, put your own creative twist on it.
2. Use good images. In a recent static that just came to me… more than 90% of regular internet users are visual people. The other 10% squint. A good image attracts attention, and makes your post more memorable. [Double points if it’s funny.]
NOTE: Be ethical. Always use your own photography, or ask permission and credit your photo sources. Link to the original image. Photos belong to the creator, not to you. Swiping them for your uses is what we called stealing.
3. Remember, you’re probably not that interesting. Rarely do people enjoy a personal journal type blog, unless you’re Lady Gaga,
David Hasselhoff,Lance Armstrong, Snooki, or someone who is both famous and intriguing–No one cares that you made Mac and cheese, went shopping, took a nap, ate something, or some other stupid thing that chronicles your life. No. One. Cares.
(If that’s all you have to post about, read an interesting book, and blog about it, or skip the postings until you become infamous.)
4. Know when to post. Don’t write and post when you’re tired, quite ill, hungry, or up late because of insomnia. These posts you may live to regret. They won’t be your best work, and if you write during these circumstances often your posts will get very annoying.
5. Don’t linger. If possible keep your word count to 200-500 words. A reader should be able to get through your post in 3-7 minutes. Blogging is a different writing medium than books, or magazines. Don’t get confused and believe that even with good content you can get readers to stay for more than 3-7 minutes on one post. It just doesn’t work that way, my friend.
Sometimes I break this “rule,” but I know my blog suffers for it.
What things bug you about blogs?
UPDATE: In the comments, I post a reply to a reader who defends “swiping images”. Find out what is legal to take from the web, by clicking the Comments button. Thanks for reading and participating!